We are BBC Studios Social.
We curate, commission and commercialise the digital footprint of the best-loved global television brands.
We specialise in connecting online audiences to the best of British entertainment through original social media content. We operate on over 90 channels across all major social networks, including YouTube, Facebook, TikTok, Instagram and Snapchat.
We curate and create safe, smart and high-quality digital media that is watched by millions of people worldwide. Our channels attracted more than 4.7 billion video views in 2022.
As producers of award-winning content, we leverage our expertise to create innovative digital media that amplifies the impact of market-leading brands. We are platform specialists who deliver premium, data-driven content that captivates global audiences and drives long-lasting growth.
Our broad portfolio includes world-class brands such as BBC Earth, Top Gear, Doctor Who, and kids' sensations Bluey and Hey Duggee.
As part of the BBC’s commercial arm, we are uniquely placed to partner with businesses worldwide to unlock advertising, sponsorship and branded-content opportunities.
Our global reach and diverse content mix, combined with our insights and creative expertise, provide unique opportunities for partners to connect with our highly engaged communities and build enduring relationships.
With our finger on the pulse of the ever-evolving social media landscape, we are adept at developing solutions that are uniquely suited to each brand's needs.
Our data intelligence and audience insight teams are dedicated to delivering world-class advertising strategies that help brands realise their goals and succeed on a global scale.
Our Key Brands
Our Team
Jasmine Dawson
SVP, Digital
Jasmine Dawson is Senior Vice President of Digital working within the Brands and Licensing division of BBC Studios. Jasmi ne leads on the global digital strategy, bringing the content and commercial arms together, with ultimate responsibility for driving audience and bottom-line growth for BBC Studio’s digital brands. Jasmine has led the digital team since 2019, under her leadership the team has grown their digital footprint, delivered an award-winning content strategy, and increased their revenues by 54%. An award-winning digital specialist, she has over 15 years’ experience in London and New York both in-house and agency side working with blue chip brands such as The New York Times, Hulu, Revlon, Mars, Sky, A-B InBev, British Airways and BT. Her projects have seen award wins at Cannes Lions, AdWeek and the Shorty Awards. She has substantial experience driving digital transformation and developing brands’ digital footprint, focusing on relevance, reach and revenues. ...
Nat Poulter
Vice President of Digital, Commercial
Nat is Vice President of Digital, Commercial at BBC Studios. He is building a cross-platform digital consumer proposition using a portfolio of new and expanding brands, connected by data, and underpinned by a robust commercial model. Nat joined BBC Studios in summer 2023 from Jungle Creations, a global social publisher, where he was Chief Operating Officer. In 6 years, he drove the growth of this business from 30 people and £3M revenues to 175 people, >£30M revenues and £6M EBITDA. Nat raised $4m Series A VC investment to support the diversification of the social publishing commercial model. He delivered a successful exit to the Private Equity firm Livingbridge. Before this, Nat launched the programmatic monetisation strategy for dmg media. In his role as Director of Programmatic, he grew this business to the single largest revenue line within the group at £50M annual turnover. Nat also won the Rising Star award at the Media Week awards for the role he played in building proprietary technology to increase ad yields by >30%. ...
Gary Webber
Group Head of Advertising
Gary has worked as an advertising sales specialist for some of the world's biggest broadcast companies, including ITV & W arner Brothers where he and spent over 15 years. During his time at Warner, he was responsible for setting up their digital advertising strategy, and launched their YouTube partner sales division in the UK. He has also worked closely with Google to beta test the YouTube Kids App, and was responsible for the first ever ad to be placed on the app globally. ...
Julie Mayville
Director, Social Advertising Sales, Americas
As Director of Social Advertising Sales, Julie is responsible for creating and implementing the commercial and go-to-mark et strategy for BBC Studios' in-house global advertising sales function for North and Latin America. In her role, she is focused on attracting new advertisers and brands aiming to align with BBC Studios Social’s 90+ premium social channels, which combine to reach over 6.9 billion views globally. Mayville joined BBC Studios in June 2023, coming from Twitter where, in her role as Lead Global Client Partner in Technology, Telecoms, and Entertainment, she managed global partnerships with some of the platform's most significant advertisers. During her tenure of more than eight years at Twitter, she established a record of driving revenue growth and executing global strategies across 20+ markets. ...
Jasmin Foye
Digital Ad Sales Account Director
Jasmin has recently joined the BBC Studios Social team as the Digital Advertising Sales Account Director. Before this, she worked for 6 years in the Ad Sales team at Warner Bros. Discovery, where she managed a diverse portfolio working with the UK's largest media agencies. She brings with her a wealth of knowledge working in TV and the digital advertising market. Her strength and experience lie in the Kids and Family sector, which is an area BBC Studios Social are looking to expand. Jasmin’s focus is on driving growth, securing new business and partnership opportunities. ...
Partner With Us
There are many ways that we can work together with brands and advertising partners, so please use the form to drop us a line, and we'll get back to you.